About the author

Haris Siddique Budhani: Content Strategist and SEO Specialist

I have worked in content marketing and SEO since 2011. I did it full time, at scale and across industries, in roles that needed both hands-on work and leadership. Words That Rank is where I publish what that work taught me, as books, courses and prompts.

What I have done

• Built content teams from scratch.
• Trained more than 40 writers.
• Audited hundreds of existing articles.
• Developed content frameworks that teams used at scale.
• Consulted for clients across Pakistan, the MENA region, the UK and North America.

Where the books come from

The industries differ: SaaS, technology, e-commerce, hospitality, real estate, professional services and digital agencies. The problems underneath rarely do. They are wrong intent targeting, weak structure, no humanization system and no QA process, and each book here addresses one of them.

A result I can show

On one professional-services site, clicks went from 224 to 2,140, comparing the first 28 days with the last 28, 16 months apart. Average position went from 51.7 to 9.8, and clicks per day went from about 8 to 76.

I worked on that site the whole time, which limits what I can claim. For the first twelve months the work was publishing and building. From about May 2026 I ran the site's Search Console data through the prompts in my Search Console book, and the chart bends upward from there. I left impressions out on purpose, because Google's data anomalies page says a logging error affected them until 27 April 2026.

The books

The Writing and SEO shelf holds a course, a prompt library, a blog workflow and a Search Console book. Each has a free chapter on the free resources page. I also publish funny gift books for work under the pen name Sandra Quill.

Get in touch

Questions about a book, or a file that will not open? Use the contact page.